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Today, every brand wants to create a "unique identity" among its target market. Businesses aim to gain increased customer attention, improve brand loyalty, eliminate counterfeiting malpractices, maintain loyal customers, and ensure product authenticity at every step. Fortunately, technological advancements are taking place at a rapid pace and...

Customer data plays a crucial role in providing accurate information about buyer persona. Inaccurate consumer preferences and habits will leave the brands and sales reps frustrated. Isn't it?? B2C brands don't have to waste time gathering this relevant information if they have a customer data generator. It's a technologically advanced platform that...

Businesses want to yield the maximum return on investment, impress their target market in the most productive ways, and design their offerings based on consumer buying preferences. Keeping the consumers delighted and satisfied with unique brand offerings takes the brand's success to the next level. Around 88% of the brands give priority to customer...

Product authenticity inspires consumers today. They want to know whether brands are living up to their principles or not. Unfortunately, many consumers are losing trust in their favorite brands because of the rising counterfeiting practices. It's an era of skepticism in which consumers want to seek brand authenticity at every step of their...

Gathering customer data is crucial for brands . It helps them to get basic insights into consumer buying preferences, behavioral patterns, expectations from the brand, and a lot more! After all, having the crucial customer data is the basis to create below-the-line (BTL) marketing strategy.

The issue of product counterfeiting is not new. It's been present for years now! The stressful part is the steep rise of counterfeiting practices in recent times. The brands are progressing, so are the counterfeiting malpractices. They are becoming sinister day by day.

Product counterfeiting is taxing for businesses and brand credibility. Many promising brands have lost their strong presence and years of hard work because of the availability of a fake version of their high-end products.

Brands spend a large chunk of their capital on lead generation. They look forward to turning cold sales into hot leads. Accurate, relevant, and latest customer data plays a crucial role in ensuring this motive!

The product counterfeiting challenges are real! Brands lose their brand value and recognition nurtured over years either because of an illegal supply of authentic products or the presence of a counterfeit version of the original one. This illicit trade hurt sales, return on investment (ROI), and jobs. The consequences of counterfeit products is...

The success of your business depend on how to incentivize your offerings. The target audience expects a lot more today! Brands need to be unique and deliver an extraordinary experience to keep business relevant and keep the end-users engaged.